Month: August 2019

  • Nike (NKE)

    Nike is the largest footwear company and the world and it’s Swoosh logo and slogans like “Just Do It” have become a big part of popular culture.  Athletes around the […]

  • TripAdvisor (TRIP)

    One of the most popular travel review sites, TripAdvisor is a publicly traded company that was once part of Expedia Holdings.  They make money primarily through advertising while boasting hundreds […]

  • Mental Model: The Path of Least Resistance

    When making a decision, there is always an option that requires the least effort.  Following the path of least resistance is somewhat of a sister mental model to Occam’s Razor […]